WHAT MAKES AN AMAZING SPA DESIGN?
What makes an amazing spa design and experience? Well just about everything. Demand for spa and wellness experiences is continuing to grow as people value this opportunity to focus on their wellbeing. The segment is also enjoying innovation, an expansion in services with a priority on high-demand wellness and wellbeing. The retreat market for travellers and the corporate segment is expected to be in demand and a driving force, substantially boosting revenue. Here’s what to consider to make your spa a true destination for clients.
Spa Design
Whether on a grand or smaller scale … be it a glam, upscale boutique affair of three treatment rooms, an urban hotel spa, ultra-luxurious wellness resort, destination spa or wellbeing retreat, the goal remains the same.
“Make it unique, a space for clients to connect and feel cared for and, first class in every conceivable manner with soulful, thoughtful touches and professional…. from plush robes to front desk layout. A total WOW factor for a competitive edge.” says Marie Adele, founder, marie adele co. from the global creative spa and wellness consultancy.
“I liken it to elegant dining: impeccable service, a culinary treasure trove of exquisite and delicious dishes, the finest of wine, flawless presentation, highly trained and attentive staff and a fabulous atmosphere. The place on everyone’s list.”
Adds Marie Adele, “The spa landscape has an abundance of opportunities limited only to vision, imagination and budget.”
Its template sets the mood and reflects the spa’s essence and heart through overall presentation.
“While every property differs in its image and choice of treatment methodology, first impressions count. My rule of thumb is, if you have doubts, step into the client’s shoes, experience what they see and feel. Every area should radiate indulgence and unparalleled client service.”
What to offer in a spa experience
We recommend a holistic and sensory approach to wellness for mind, body and soul that re-energises and recharges or maybe ancient practices fused with exacting services to aid in relieving pain or healing injuries.
Advanced and specific equipment-based cosmetology/medi-services such as fillers or Botox, specific massage therapies to alleviate stress, restore energy and boost relaxation, and targeted massage therapies focusing on circulation and lymphatic drainage.
Remember, connecting with the client is the mainstay of the spa, a space reflecting a tranquil and warm atmosphere while addressing current trends and other unique elements for spa success. These include inviting and nurturing treatment suites/rooms, an experienced and professional team, an inspiring and pioneering menu, branded skin and body care, a dedicated and well-lit retail area to extend the client’s homecare maintenance, a quiet space and/or a serene post treatment relaxation area and soothing background music.
Designing a spa and wellness space
In addition, a calming colour palette, which can shine through with furnishings for a snug or vibrant ambience, and elegant and functional lighting. Window coverings impact a space, for example sheer window coverings help soften and offer a sense of movement, while at the same time filtering light. Contemporary, classic or traditional furniture pieces and striking artwork add charm and personality.
“Every element should align with the property’s vision and values.”
Consider these fundamentals for creating your Spa design and experience
The Menu:
A carefully orchestrated and creative treatment menu of bespoke experiences to immediately captivate the client
Inspiring signature experiences, wellness-based journeys, rituals and ceremonies, not simply treatments
An exclusive treatment offering (face and body), unique to the property
Locally sourced ingredients, traditional wellness practices and ancient healing philosophies such as Ayurveda
Consider advanced equipment-based anti-ageing technology (Fillers and Botox) and preventative ageing services
Well-being and regenerating packages and programmes featuring Acupuncture, Chakra Healing or Reiki
Customised face and body packages/therapies - body slimming, detoxification and renewal
Sustainable and ethically sourced products with solid environmental principles
General beauty including manicures, pedicures, footcare, brow and make up services
The Team:
Highly skilled and experienced spa and beauty specialists and dedicated front desk/reception staff
Continuous education to further elevate expertise and protocols - for example, partner branding workshops, on-or-off-site specialised training or a special guest workshop ie Ayurvedic techniques
Rewarding and generous incentive packages. - the staff are the spirit of the spa
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The Spa Client:
Understand the client and get to really know them with consultation forms and pre and post-treatment discussion
Every client concern/matter is vital in the treatment process to prevent contraindications, incidents and/or unwanted outcomes
Personal likes and dislikes, down to the preferred treatment room temperature
Skin type and other beauty issues are key, as the client’s desired treatment may not be suitable
Lifestyle habits, health issues, allergies or medication that may interfere or affect the treatment
Preferred beverage pre and post treatment
Decision-making and navigating a spa concept through its design, build and operating stages can be an overwhelming task.
Consider how this process can be supported with the leadership, guidance, expertise and assistance of an experienced, creative and well-respected spa consultancy. Our focus is to collaborate, co-ordinate, direct, advise and support our client every step of the way. Contact us to discuss your spa and wellness project.